Marketing Week Checklist

As a technical solo founder, marketing is where I need the biggest nudge, and this checklist tool helps give me a bit of direction on my marketing weeks.

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  • Add an FAQ section

    FAQs are a direct and concise for your visitors to learn about your product, company, and how it works. Best places to add an FAQ:

    • At the end of the pricing page as a "closer"
    • At the bottom of a feature or solutions page
    • In its own page

  • Engage with you target market

    Online engagement can be in the form of:

    • Tweets—set a goal (e.g. I will comment on X number of posts)
    • Add to discussions on Reddit (or a forum where your audience are)
    • Comment on LinkedIn posts (or Instagram, Threads, Facebook, etc)

  • Improve marketing site and documentation

    Potential users will judge the quality of your product and how well it can help them by their experience on your marketing site. If your audience are developers, they will judge your product by the thoroughness and conciseness of your documentation. There are a million and one things to create or update. Here's some high priority ideas:

    • Use your product to create use cases. Identify the categories and link to each use case.
    • Create solution pages. Highlight features intended to solve a particular problem.
    • Publish tutorial articles, how-to's, or step-by-step content.
    • Create an interactive demo of your product. Kind of like being able to mess with display products at the Apple store.
    • Build a fun, free tool that correlates with your product. Or even create something that's useful for you (like a checklist 😄) and publish it.

  • Write a post or article specifically for your target market

    I'm just learning about BOFU's and TOFU's (and MOFU's 😳). I will be creating BOFU content for this site's blog (soon). Which means I need to:

    • Set up a blog section
    • Research high-intent keywords for my niche; sign up for ahrefs
    • Draft article ideas

  • Ask your site vistors to take action

    Effective call to actions are strategic and elegantly placed. Make sure you have just enough CTAs in the right places without overwhelming your reader.

    • Interstitials appropriately placed at the right decision points. (e.g. 1 minute into the pricing page view or into a blog post view)
    • A "get started for free" block at the end of a product or feature page (e.g. use cases, demo or tool page)

  • Ideate and add other marketing ideas

    This is a little note to self here.

It's marketing week

Inspired by the 50% coding / 50% marketing framework of Jon from Bannerbear. Anyone can use this tool to move their solo product-building along. Suggest marketing ideas to add to this list.

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